--- title: IS Brand Guidelines --- Previous slide Next slide ## Brand Guidelines We created this guide to give you a better understanding of our brand and how to share it with the world. ![Insidesource](https://connect.insidesource.com/hs-fs/hubfs/_1-1.png?width=3000&height=2143&name=_1-1.png) ![2-02](https://connect.insidesource.com/hs-fs/hubfs/2-02.png?width=2000&height=1138&name=2-02.png "2-02") ## Our Logo This section will help you make the most out of our logo and help avoid any misuse. The “bug” is no longer part of our standard logo. However, it may be used as an avatar as needed (for example, it is used as our LinkedIn icon).Use of the bug is rare and our word-only logo is preferred in most cases. [ Download logo ](https://www.dropbox.com/scl/fo/f86904xctapqdb79arnlm/h?rlkey=tagkuazi30gjpa66f9hu1sbzx&st=rn44wym5&dl=0) ## Clear space Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.   ## Partner Logos Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.   [ Download here ](https://www.dropbox.com/scl/fo/f0tsv62d0arz0elo2p5yq/APfq5515PS-hB2OwXvNcaEQ?rlkey=c36thnj5q8bxbldpnwqxjf8rq&st=yz47a795&dl=0) ![1-01-2](https://connect.insidesource.com/hs-fs/hubfs/1-01-2.png?width=2000&height=1556&name=1-01-2.png "1-01-2") ## Logo Color Overview Our logo is not tied to a single color. It is as flexible as our color palette. The color should be determined by your background. See the color section for more details on color.   ![4-04-1](https://connect.insidesource.com/hs-fs/hubfs/4-04-1.png?width=2000&height=239&name=4-04-1.png "4-04-1") ![3-03](https://connect.insidesource.com/hs-fs/hubfs/3-03.png?width=2000&height=1101&name=3-03.png "3-03") ## Logo Misuse Always make sure you use the logo correctly to protect its meaning and recognition. Here are a few examples of things not to do.   ![5](https://connect.insidesource.com/hubfs/5.png "5") ![color](https://connect.insidesource.com/hs-fs/hubfs/color.png?width=2000&height=1500&name=color.png "color") ## Color This section will help you make the most out of our logo and help avoid any misuse. The “bug” is no longer part of our standard logo. However, it may be used as an avatar as needed (for example, it is used as our LinkedIn icon).Use of the bug is rare and our word-only logo is preferred in most cases. ## Our Color Palette Our color palette has been carefully selcted to compliment the quality of our products and work. Our palette is extremely versitile, and can be used in a multitude of ways and combinations. ![_6-06-1](https://connect.insidesource.com/hs-fs/hubfs/_6-06-1.png?width=2000&height=1041&name=_6-06-1.png "_6-06-1") ## Expanded Palette  ![8-9-09](https://connect.insidesource.com/hs-fs/hubfs/8-9-09.png?width=2000&height=970&name=8-9-09.png "8-9-09")     ![8-9-08-1](https://connect.insidesource.com/hs-fs/hubfs/8-9-08-1.png?width=2000&height=970&name=8-9-08-1.png "8-9-08-1") ## Alternate Colors ![7-8-08-1](https://connect.insidesource.com/hs-fs/hubfs/7-8-08-1.png?width=2000&height=935&name=7-8-08-1.png "7-8-08-1") ## Color Mixing Here are a few color combinations to draw inspiration from. Try to limit each communication to max two colors. ![11-11-1](https://connect.insidesource.com/hs-fs/hubfs/11-11-1.png?width=1958&height=2000&name=11-11-1.png "11-11-1") ## Logo Color Overview Our logo is not tied to a single color. It is as flexible as our color palette. The color should be determined by your background. See the color section for more details on color.   ![12-14-12](https://connect.insidesource.com/hs-fs/hubfs/12-14-12.png?width=2000&height=1062&name=12-14-12.png "12-14-12") ![12-14-13](https://connect.insidesource.com/hs-fs/hubfs/12-14-13.png?width=2000&height=1062&name=12-14-13.png "12-14-13") ![12-14-14](https://connect.insidesource.com/hs-fs/hubfs/12-14-14.png?width=2000&height=1062&name=12-14-14.png "12-14-14") ![15-15-1](https://connect.insidesource.com/hs-fs/hubfs/15-15-1.png?width=2000&height=1484&name=15-15-1.png "15-15-1") ## Color Misuse Examples of things to avoid. ## Typography HK grotesk is our brand font used on all Marketing materials, from our website to bids and everything in between. ### Download our font + install instructions. [ Download here ](https://www.dropbox.com/scl/fo/ngc0dunzmx01bw8tdjmzi/h?rlkey=ud9xc0r7qqmcz1uq307qtv6kx&st=0apkenig&dl=0) ![16-16](https://connect.insidesource.com/hs-fs/hubfs/16-16.png?width=2000&height=550&name=16-16.png "16-16") ![17-17-1](https://connect.insidesource.com/hs-fs/hubfs/17-17-1.png?width=2000&height=456&name=17-17-1.png "17-17-1") ## Type Weights ## Type Scale & Pairing HK grotesk is our brand font used on all Marketing materials, from our website to bids and everything in between. ### Download our font + install instructions. [ Download here ](https://www.dropbox.com/scl/fo/ngc0dunzmx01bw8tdjmzi/h?rlkey=ud9xc0r7qqmcz1uq307qtv6kx&st=0apkenig&dl=0) ![18-18-1](https://connect.insidesource.com/hs-fs/hubfs/18-18-1.png?width=2000&height=940&name=18-18-1.png "18-18-1") ![19-19](https://connect.insidesource.com/hs-fs/hubfs/19-19.png?width=2000&height=1661&name=19-19.png "19-19") ## Type Alignment We align our type to the left. This helps keep our communications simple, consistent, and all about the content. ## Type Color Just as our logo isn’t tied to a single color our type can shift and change depending on context. Use this guide to determine what color to use in relation to your background. ![20-20](https://connect.insidesource.com/hs-fs/hubfs/20-20.png?width=2000&height=1661&name=20-20.png "20-20") ![21-21](https://connect.insidesource.com/hs-fs/hubfs/21-21.png?width=2000&height=1431&name=21-21.png "21-21") ## Typography Misuse We only use our primary typefaces. We never change it, introduce new weights, or use other styles. ## Photography Photography is how we show off our hard work. It’s important we only showcase the best images. View project photos and videos here. [ Download here ](https://www.dropbox.com/scl/fo/wqzwywi2y5sr2ng3dvoq7/h?rlkey=4zk2itnlka80rqnyw2jb0drro&st=pey1r6fu&dl=0) ![20-01](https://connect.insidesource.com/hs-fs/hubfs/20-01.png?width=1982&height=1714&name=20-01.png "20-01") ## The Do’s: Accentuated Angles If you’re looking to show a high volume of products, highlight product silhouettes, and emphasizes the scale of a space — try to identify photography that purposely accentuate angles. ## The Do’s: Symmetry Symmetry evokes the feeling of organization, which compliments our brand.   ![21-01](https://connect.insidesource.com/hs-fs/hubfs/21-01.png?width=1200&name=21-01.png "21-01") ![22-01](https://connect.insidesource.com/hs-fs/hubfs/22-01.png?width=2000&height=1729&name=22-01.png "22-01") ## The Do’s: Authenticity We want to inspire our clients to imagine how Insidesource will transform the way they work. Try to select imagery that feels authentic and not staged. ## The Do’s: Negative Space Less clutter means your eye is instantly drawn to the product rather than the environment.   ![23-01](https://connect.insidesource.com/hs-fs/hubfs/23-01.png?width=1200&name=23-01.png "23-01") ![24-01](https://connect.insidesource.com/hs-fs/hubfs/24-01.png?width=2000&height=1729&name=24-01.png "24-01") ## The Do’s: Mood Lighting Light can transform the feeling of an image. Try to identify imagery that truly captures the feeling and design intention of the space. ## Promotional Products Our standard swag products include tote bags, pens, and notebooks. We can also create custom swag for events, installs, or client gifts. Click [here](https://app.smartsheet.com/b/form/ca4af9636a594badb56522d3fcf4e777)​ for custom requests. ### If you’d like to learn more about our swag offerings, visit our intranet page.   [ Swag Portal ](https://isy.sharepoint.com/sites/MarketingMaterial/SitePages/Swag-Portal.aspx) ![pens-01](https://connect.insidesource.com/hs-fs/hubfs/pens-01.png?width=2000&height=1729&name=pens-01.png "pens-01") ![front](https://connect.insidesource.com/hs-fs/hubfs/front.png?width=1365&height=2000&name=front.png "front") ![swaggyrika](https://connect.insidesource.com/hs-fs/hubfs/swaggyrika.png?width=1333&height=2000&name=swaggyrika.png "swaggyrika") ![swag-photo](https://connect.insidesource.com/hs-fs/hubfs/swag-photo.png?width=2000&height=1333&name=swag-photo.png "swag-photo") ![img_1041](https://connect.insidesource.com/hubfs/img_1041.jpg "img_1041") ![img_1014-1](https://connect.insidesource.com/hubfs/img_1014-1.jpg "img_1014-1") ## Resources Here are some quick links to resources. Click to be redirected. ### [RFP and presentation resources](https://isy.sharepoint.com/:x:/r/sites/Sales/_layouts/15/Doc.aspx?sourcedoc=%7B84F94DED-029A-44CD-AE5F-1D11093636F4%7D&file=RFP%20%26%20Presentation%20Resources-File%20Locations%20(1).xlsx&action=default&mobileredirect=true)​ [Project photography ](https://www.dropbox.com/scl/fo/943kjizljuf8gxmoxjn8m/h?rlkey=4zk2itnlka80rqnyw2jb0drro&st=ue6mykzt&dl=0)[Insidesource logos ](https://www.dropbox.com/scl/fo/0kom6cyx99kyreehgp9bq/h?rlkey=e2qjwiw1m83ulgtifj9vq63kl&st=0niwj0sy&dl=0)[Partner logos ](https://www.dropbox.com/scl/fo/0kom6cyx99kyreehgp9bq/h?dl=0&rlkey=e2qjwiw1m83ulgtifj9vq63kl)[Font + install instructions ](https://www.dropbox.com/scl/fo/ngc0dunzmx01bw8tdjmzi/h?rlkey=ud9xc0r7qqmcz1uq307qtv6kx&st=ft5phhlh&dl=0)[Marketing Intranet page ](https://isy.sharepoint.com/sites/MarketingMaterial)[Newsletter ](https://isy.sharepoint.com/sites/Newsletter)[Swag order form](https://app.smartsheet.com/b/form/ca4af9636a594badb56522d3fcf4e777)